Client
Cleveland Brothers
Category
Multi-Month Campaign
Style
Testimonial / Photography
Location
Murrysville, PA
- about the project
Cleveland Brothers sought to elevate its brand positioning through a sustained creative campaign that showcased both its people and its partnerships.
The opportunity began at their headquarters in Murrysville, PA, producing a professional portrait and environmental series featuring mechanics, maintenance teams, sales leadership, and facility operations. The goal was to humanize the brand while reinforcing its culture of expertise and accountability.
The campaign then expanded into a testimonial-driven video production with Land Clearing Specialists, highlighting newly delivered CAT 330 Next Gen excavators in action. The objective was to document real-world performance, leadership trust, and the value of Cleveland Brothers as a long-term equipment and service partner.
From there, the collaboration extended into a third phase with R&L Development, documenting large-scale earthmoving operations during the redevelopment of the Homer City power plant site. This phase emphasized strategic growth, modern infrastructure, and the evolving role of CAT equipment in preparing land for new energy and data center development.
- Diverse Partner Testimonials
- Real-Life Portraits of Working Professionals
- Documentary Style on Brand
- what we do
Solution
Mission Sierra Media executed a phased, multi-month content strategy designed to meet Cleveland Brothers’ evolving marketing needs without disrupting active operations.
Across three months, production included:
• Executive and technician portrait sessions
• Environmental storytelling at service facilities
• High-production testimonial video with leadership interviews
• Dynamic jobsite coverage featuring articulated trucks, excavators, and specialty attachments
• Drone aerial coverage of large-scale redevelopment sites
• Short-form social media reels for digital amplification
Each production required careful coordination, safety compliance, and a documentary-style approach to capture authentic operations in motion.
- the result
The Outcomes
Over three consecutive months, Cleveland Brothers received professional photo and video packages tailored to evolving campaigns, reinforcing its position as a trusted, full-service partner in construction, forestry, and infrastructure development.
- Campaign Supporting Storytelling
- Social Media Ready Content
- Customer Trust Building
- Equipment Marketing
- Partnership Positioning
- Community Impact Narratives
